This project was a ginormous re-design and re-structuring of the client’s current catalog and product line – for this project as well as their website. Utilized a clean, technical-feeling approach throughout, with strong bold headlines and white space. Improved user experience with the catalog by clearly differentiating chain products from their attachments, creating a uniform look and feel throughout, and adding icons for quick tidbits.

Responsibilities: Sales, Art Direction, Design